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More Than Money

Questions Every MBA Needs to Answer : Redefining Risk and Reward for a Life of Purpose
Mar 31, 2009
The irony of Gardner's book is that it chills as it reassures. Gardner explains how the human mind perceives and reacts to risk. The chilling part is the ease with which governments, corporations and NGO's with the help of the media exploit this aspect of our "stone-age brain" to further their own agendas.