Geoffrey A. Moore's Crossing the Chasm

Geoffrey A. Moore's Crossing the Chasm

Marketing and Selling High Tech Products to Mainstream Customers

eBook - 2012
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Since its first publication in 1991, Geoffrey Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers has set the standard for tech business moguls. In fact, it has become the standard for all of us trying to make our way in the confusing world of technology business.
Publisher: [United States] :, Hyperink :, 2012.
ISBN: 9781614641421
1614641420
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
data file, rda

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