Summary: the Lenovo Affair - Ling Zhijun

Summary: the Lenovo Affair - Ling Zhijun

eBook - 2014
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This work offers a summary of the book "THE LENOVO AFFAIR: The Growth of China's Computer Giant and Its Takeover of IBM-PC" by Ling Zhijun. Ling Zhijun is senior editor of the People's Daily based in Shanghai. Ling Zhijun is widely considered to be a leading writer in the fields of Chinese economics and politics. The Lenovo Affair tells the story of the Chinese company Lenovo and how it became a global leader in the PC market. Lenovo was founded in 1984 by 11 engineers in Beijing. Their ambition was to create a company that would offer PCs to the Chinese people at an affordable price. The company created the revolutionary Legend Chinese-character card that translated English software into Chinese characters. Lenovo then went from strength to strength and became a leader on the Chinese market in 2004. The IBM acquisition in 2005 was a major step for the company and a huge boost for Chinese industry. The deal demonstrated to the rest of the world that Chinese companies were not only competitive in the domestic markets but could also compete at a global level. The Lenovo Affair is a fascinating book which allows the reader to discover the business psyche of the Chinese entrepreneurial spirit.
Publisher: [United States] :, Business Book Summaries :, 2014.
ISBN: 9782511016671
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
data file, rda
Alternative Title: hoopla (Digital media service)


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