Summary: Business Plans That Win $$$ - Stanley Rich and David Gumpert

Summary: Business Plans That Win $$$ - Stanley Rich and David Gumpert

eBook - 2013
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Complete summary of Stanley Rich David Gumpert's book: "Business Plans That Win $$$: Lessons from the MIT Enterprise Forum"Review of the ideas in the book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the great challenges to building a successful business. Yet the process of developing a business plan also serves another important function - it forces business owners and entrepreneurs to focus on company excellence and profitability in the marketplace above all else. Although investor decisions sometimes appear to defy logic and reason, there is order and structure in the way they analyze potential investment opportunities. The business plan is the starting point for all such discussions; opportunities to progress matters further. In essence, business plans have become the entry point to funding markets. This summary highlights that the key to winning funding with a business plan is to look at things from the potential investor's perspective - and being able to make a viable case for the investment. Added-value of this summary: -Save time -Understand key concepts -Increase your business knowledge To learn more, read the summary of "Business Plans That Win" and discover a perfect guide for building a successful business plan.
Publisher: [United States] :, Business Book Summaries :, 2013.
ISBN: 9782806238634
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
data file, rda
Alternative Title: hoopla (Digital media service)


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