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Selling the Dream - Guy Kawasaki

eBook - 2014
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This work offers a summary of the book "SELLING THE DREAM: How to Promote Your Product, Company or Ideas Using Everyday Evangelism" by Guy Kawasaki. In Selling The Dream, Guy Kawasaki shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do. In effect, evangelism is the ultimate sales technique, as you convert your offering from a consumer product to a community cause. Evangelism means to convert other people to share your own passion. The same principles that can be used to establish a viable community pressure group can also be structured around your own product or service. Your sales process then becomes more like a conversion than a demonstration. Some of the most successful products in history (like the Apple Macintosh) have been sold this way. As G. Kawasaki explains, "the thing I did right is evangelize Macintosh, and though I am nothing compared to Jesus and the disciples, I did put secular evangelism on the map". Selling The Dream is a very useful and relevant book that teaches how to evangelize a product, service, or organization.
Publisher: [United States] :, Business Book Summaries :, 2014.
ISBN: 9782511018231
2511018233
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
data file, rda
Alternative Title: hoopla (Digital media service)

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