More Than Money

More Than Money

Questions Every MBA Needs to Answer : Redefining Risk and Reward for A Life of Purpose

eBook - 2008
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From the author of New York Times bestseller Making a Life, Making a Living and the man BusinessWeek calls the "Savior of Business School Souls" comes the MBA student's guide to redefining risk and reward--helping readers identify and formulate what a meaningful life looks like for them.
Publisher: [United States] :, Berrett-Koehler Publishers :, 2008.
ISBN: 9781609944506
160994450X
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
data file, rda
Alternative Title: hoopla (Digital media service)

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judd_langley
Mar 31, 2009

The irony of Gardner's book is that it chills as it reassures. Gardner explains how the human mind perceives and reacts to risk. The chilling part is the ease with which governments, corporations and NGO's with the help of the media exploit this aspect of our "stone-age brain" to further their own agendas.

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